Help Is On the Way

Resuscitate your retail biz without spending big bucks.
Magazine Contributor
Writer and Author, Specializing in Business and Finance
2 min read

This story appears in the May 2006 issue of Entrepreneur. Subscribe »

In the competitive retail landscape, shop owners can always use new tools and resources, especially if they're free or low-cost. Here's a crop to consider:

  • Marketing Experiments Journal: To see what tactics actually work for retailers, this group of analysts does specific research on a wide variety of marketing topics with budgets ranging from $4,500 to more than $100,000. They then publish the results and host free web clinics at www.marketingexperiments.com, so those interested can learn to apply specific marketing techniques in their own businesses.
  • National retail federation e-newsletters: The NRF captures the week's retailing news and puts it in your inbox with its weekday e-newsletter, NRF Smartbrief. To subscribe for free, go to www.nrf.com and select "Publications," then click "Newsletters."
  • Retail Concepts:Success in Store: Guides to Getting Retail Right is a series of electronic manuals on various topics related to retailing, from merchandising and store design to managing finances and back-office tasks. Business owners can buy one, a few or the entire series. Each manual comes with interactive prompts so users can get specific feedback from the Retail Concepts team. The manuals, which cost $9.99 to $99, are updated regularly to keep them current. See www.retailconcepts.com.
Gwen Moran is co-author of The Complete Idiot's Guide to Business Plans.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.