Subscribe to Entrepreneur for $5
Subscribe

Teen Dream

Wake up to a market that could bring you big bucks.

By
This story appears in the August 2006 issue of Entrepreneur. Subscribe »

The youngest "millennials"--a demographic segment roughly defined as individuals born in the 1980s and 1990s-are heading back to school. In 2005, 12- to 19-year-olds commanded a whopping $158 billion in spending power, according to Teenage Research Unlimited, a Northbrook, Illinois, market research firm.

Want to cash in on this lucrative market? Here are some tips:

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
				ZENDESK