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However hard high oil prices hit the economy, you can be prepared.

This story appears in the August 2006 issue of Entrepreneur. Subscribe »

There's an old joke that goes, "A friend of mine told me to cheer up, because things will get worse. So I cheered up, and things got worse."

When things get worse--when the economy takes a downturn--will your business suffer, or will it do better? I say when rather than if because 1) the economy continuously experiences up and down cycles, and 2) the price of oil will stay high.

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