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Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.

This story appears in the June 2006 issue of Start Up.

Ready to launch your business, but lack the budget for an ad campaign? PR is a low-cost, high-impact way to build name recognition and early sales. You can reach virtually any audience, and PR often confers greater credibility than advertising.

Here are five tips to creating your own successful PR campaign:

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