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Rebound From Rejection

Rejection got you down? Pick yourself up, and turn that no into a yes.

This story appears in the August 2006 issue of Entrepreneur. Subscribe »

One of the most consistent traits among high sales achievers is their ability to bounce back from rejection and be relentless in their pursuit of the sale. Knock me down eight times, and I'll get up nine. Here are four ways to sell through the setbacks and constant nos:

1. No pain, no gain. Let's just start out with the fact that most people say no many times before they say yes. I'm sure you've read the statistics where some research firm says the average sale happens on the fifth call, after the seventh no and so on. Whatever the statistics say, it's important to maintain your belief in your product and the benefits the customer will receive, even when all you're getting are nos. That belief will help you come back with a positive attitude, new ideas and valuable information to change your prospect's mind.

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