Shop and Go
A traveling boutique is the perfect vehicle for getting the latest fashions to customers.
If mobile grocery stores can deliver fresh produce to your door, why can't fresh fashions arrive the same way?
Claudine Gumbel and her husband, Brian, both 31, couldn't let that question go, so last June, they developed Caravan, a boutique-on-wheels that brings the hottest fashions to people all over New York City--and soon, Los Angeles and Miami. With commercial license plates and a sales tax permit, the mobile business has a clear advantage over traditional stores: "If an area doesn't work, we move on," says Brian. "We're not stuck with a bad location."
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