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A dating site for the 50-plus crowd

This story appears in the June 2006 issue of Start Up.

What: Online dating service for people age 50 and up

Who: Miriam Hipsh, founder of

Where: New York City

When: Started in March 2005

After reading an article about internet dating, Miriam Hipsh decided she wanted to find out more. But when she attempted to create a profile on one site, Hipsh, 59, got to a question about body art and realized the site was clearly not targeting a mature audience.

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