Smart Ideas 08/06
Inflatable chairs, pest-repelling trash bags and internet marketing.
Success With a Catch
What: Inflatable chairs shaped like baseball gloves
Who: Lori Elder of Left Field Enterprises LLC
Where: San Francisco
When: Started in 2002
During the 2002 World Series in San Francisco, Lori Elder was watching her hometown Giants battle the Los Angeles Angels of Anaheim and was amazed at the number of people floating in the bay just outside AT&T Park. "I looked at my friend and said, 'The thing to sit on [would be] a big inflatable baseball glove,'" says Elder, 43.
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