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Smart Ideas 08/06

Inflatable chairs, pest-repelling trash bags and internet marketing.

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This story appears in the August 2006 issue of Entrepreneur. Subscribe »

Success With a Catch

What: Inflatable chairs shaped like baseball gloves

Who: Lori Elder of Left Field Enterprises LLC

Where: San Francisco

When: Started in 2002

During the 2002 World Series in San Francisco, Lori Elder was watching her hometown Giants battle the Los Angeles Angels of Anaheim and was amazed at the number of people floating in the bay just outside AT&T Park. "I looked at my friend and said, 'The thing to sit on [would be] a big inflatable baseball glove,'" says Elder, 43.

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