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A Bite of the Action

An imaginative inventor cashes in by adding some pizazz to the plain old toothbrush.

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This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Most children abhor brushing their teeth--until they use Puneet Nanda's flashy Fire Fly toothbrush. Since its debut in 2000, the product has captured the hearts of kids and dentists alike with its blinking LCD handle, which lights up for the requisite 60 seconds kids need to spend brushing.

Nanda's brush with innovation wasn't an accident--it's something he strives for in his daily life. "I am on the lookout [for ideas] 24/7," explains Nanda, who doesn't go anywhere without a pen and notebook for jotting down ideas--whether he's on a plane or wandering through Walgreens. The inspiration for the Fire Fly's design came after he observed his daughter's obsession with blinking sneakers.

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