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On the Rebound

Did a good employee slip through your fingers? You have a second chance.

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This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Shulamit Gershenson was one of the first employees Laura Grimmer hired when Articulate Communications Inc. opened in 2002. When Gershenson left the New York City PR company in 2004, she was the first person Grimmer wanted back.

"I kept her on my mailing list," says Grimmer, 38, the founder and CEO. "We'd get together once a month or so for drinks." Before long, Grimmer started hearing that Gershenson's new job at a nonprofit organization wasn't working out. She made sure her ex-employee was invited to the 15-person agency's 2004 holiday party. This got Gershenson thinking about returning to her old job. In April 2005, a year after leaving the $2.2 million company, she returned as vice president.

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