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Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.

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This story appears in the July 2006 issue of Entrepreneur. Subscribe »

For many business owners, marketing to fellow entrepreneurs is job one. The challenge is, entrepreneurs are time-strapped multitaskers who are also relatively risk-averse--making them a difficult audience to reach and persuade. Sound familiar?

If fellow entrepreneurs are your bread and butter, your marketing must meet their unique needs and requirements to motivate them to take action. Here are the top seven things entrepreneurs want from marketers, and important tips on how your marketing program can deliver them:

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