Subscribe to Entrepreneur for $5
Subscribe

Billboards Go High-Tech

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.

By
This story appears in the July 2006 issue of Entrepreneur. Subscribe »

If that billboard off the highway suddenly changes from a promotion for a retail chain to a plug for a local car dealership, don't get your eyes checked just yet. The next great frontier in outdoor and point-of-sale advertising is internet-connected digital screens, which vary in size from a few inches to many feet in length and width, allowing advertisers to showcase graphics and streaming media. Industry experts believe these boards will compete with, and may ultimately replace, traditional billboards and in-store signage.

"It's very reasonable to assume that up to 25 percent of traditional billboards could be converted [to digital displays] within the next 10 years," says Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America Inc.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK