Billboards Go High-Tech
Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.
If that billboard off the highway suddenly changes from a promotion for a retail chain to a plug for a local car dealership, don't get your eyes checked just yet. The next great frontier in outdoor and point-of-sale advertising is internet-connected digital screens, which vary in size from a few inches to many feet in length and width, allowing advertisers to showcase graphics and streaming media. Industry experts believe these boards will compete with, and may ultimately replace, traditional billboards and in-store signage.
"It's very reasonable to assume that up to 25 percent of traditional billboards could be converted [to digital displays] within the next 10 years," says Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America Inc.
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