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How to Attract an Audience

How to attract people to your seminars.

This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Q:I started a consulting business three months ago. I'd like to give seminars, but I live in a small town of 38,000. How can I attract a wide audience to my seminars?

A: Unless you already have an industrywide reputation that will attract people to you, you are going to need to travel to larger markets. Living in a smaller community has advantages, and if you've chosen a community within driving distance of larger cities, the cost and difficulty of travel may be worthwhile. Alternatives to travel are to offer seminars via phone or the web. While this technology is growing in popularity, a recent survey by Special Events magazine found that 2 out of 3 people say technology is not as effective for communication in meetings as in-person communication is. Arguably, this translates into your being able to convert more seminar attendees into clients with in-person seminars. Still, the number of people willing to attend phone and web seminars is growing because of their convenience.

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