Top Trending: 10 Simple Ways to Take Care of Yourself

Mail Call

E-mail reigns as the communications king.
  • ---Shares
This story appears in the July 1998 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

As good as the Web is for getting information to your customers, experts agree the surest online tool is e-mail. While Web pages wait for visitors who may or may not arrive, with e-mail, your message goes directly to your audience. Plus, e-mail is cheap and easy to create. Is this spamming? Not if recipients are added by request and given the option to be removed from your list. Do it right, in other words, and readers will be delighted to get your e-mail . . . and the cost to you will be minimal.

So how do you maintain a sizable e-mail list or, better still, a list that allows breakdowns into subgroups for more targeted mailings? Eudora Pro (http://www.eudora.com) and similar e-mail programs can be configured to do this, but list management is not what they were designed to do. A better choice: EPS (Email Postal Software) from Brooklyn North Software Works. Written to handle the company's own sizable mailing lists, about the time the program was finalized, it struck the entrepreneurs who run the company that they had a market winner. Download a free trial edition at http://www.brooknorth.com


To contact Robert McGarvey, visit his Web site at http://members.aol.com/rjmcgarvey

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.