Mail Call

E-mail reigns as the communications king.
Magazine Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

This story appears in the July 1998 issue of Entrepreneur. Subscribe »

As good as the Web is for getting information to your customers, experts agree the surest online tool is e-mail. While Web pages wait for visitors who may or may not arrive, with e-mail, your message goes directly to your audience. Plus, e-mail is cheap and easy to create. Is this spamming? Not if recipients are added by request and given the option to be removed from your list. Do it right, in other words, and readers will be delighted to get your e-mail . . . and the cost to you will be minimal.

So how do you maintain a sizable e-mail list or, better still, a list that allows breakdowns into subgroups for more targeted mailings? Eudora Pro (http://www.eudora.com) and similar e-mail programs can be configured to do this, but list management is not what they were designed to do. A better choice: EPS (Email Postal Software) from Brooklyn North Software Works. Written to handle the company's own sizable mailing lists, about the time the program was finalized, it struck the entrepreneurs who run the company that they had a market winner. Download a free trial edition at http://www.brooknorth.com


To contact Robert McGarvey, visit his Web site at http://members.aol.com/rjmcgarvey

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Ways to Work in Weed Without Ever Touching The Plant