Safe Guards

Fearful parents pay for peace of mind.
Magazine Contributor
1 min read

This story appears in the July 1998 issue of Entrepreneur. Subscribe »

When teddy bears were first equipped with hidden cameras, it almost seemed funny, didn't it? Nowadays, though, no one's laughing at the lengths to which parents are going to ensure their children's safety. Face it: In a two-working-parent, post-Nannygate era, parental fears over negligent (or worse) child-caregivers are inevitable.

Hence the heightened demand for businesses such as David Goodman's Philadelphia-based surveillance equipment company Eye On You Inc. Parents are snapping up such gadgets as camera-equipped clock radios and air fresheners. "There's just an increased awareness," says Goodman, 32, who projects sales of $500,000 this year.

Parents are also hiring companies in droves to check caregivers' backgrounds. Then, too, in the event of abduction, there are any number of child-identification products for purchase. Says Goodman, "It's sad, but [these products and services are] so worthwhile." So much for those teddy bear jokes.

Contact Source

Eye On You Inc.,

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business