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Book 'Em

Picture the profits: Entrepreneurs make history catering to the scrapbooking craze.

This story appears in the August 1998 issue of Business Start-Ups magazine.

Retailing trends come and go, but one constant remains: Every human being is looking for a way to leave his or her mark on the world. In an increasingly high-tech society, people's desire to put handmade, personal touches on their environment has sparked a surge in crafts shops, stamp stores, paint-your-own-pottery studios and other businesses that let customers unleash their creative urges. Now, a new passion has taken hold: scrapbooking.

Keeping a scrapbook is nothing new, but this is no longer your grandmother's hobby. "I've been keeping scrapbooks since I was 6," says Lisa Bearnson, editorial director of Creating Keepsakes ScrapbookMagazine in Orem, Utah. "We used to use construction paper, tape and rubber cement to put them together. Today, `acid-free' and `photo-safe' are big buzzwords in the scrapbooking industry. There are oodles of products on the market now to make preserving your photos more fun--such as patterned paper, stamps, stickers, templates and die-cut [designs]."

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