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Working The Web

Secrets to selling your product on the Internet

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This story appears in the August 1998 issue of Business Start-Ups magazine.

Some markets are tough to break into. Large, powerful companies may dominate sales outlets, the markets may have entrenched distribution channels that resist new marketers, or broad product lines may be required that are beyond the reach of a new entrepreneur.

The greeting card market has all these characteristics. Hallmark Cards and American Greetings control most of the market. Both companies are firmly entrenched in a large number of retail locations, and card manufacturers produce a large number of cards for different occasions. Very few inventors and entrepreneurs can afford to produce and distribute the large amount of products required in such a market.

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