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Time For A Checkup

Life savers, capital insights, all systems go?

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This story appears in the August 1998 issue of Business Start-Ups magazine.

Your sales may be up, but that doesn't necessarily mean profits are. Check out a few other indicators to determine if your business is financially healthy. The following symptoms could indicate problems:

  • High expenses. You've moved into impressive offices, bought a luxury car or in other ways are emulating established big business. Or, equally problematic, your payables are growing faster than your receivables.
  • Low expenses. You're not reinvesting in your business. You're ignoring the need for newer equipment, marketing programs or professional services.

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