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French Twist

Not your average small fry business.

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This story appears in the August 1998 issue of Entrepreneur. Subscribe »

McDonald's and Burger King may be fighting over who makes better french fries, but that hasn't stopped 32-year-old Suzanne Levinson from tempting the palates of New Yorkers in the East Village with her own signature spuds.

Levinson's first tiny Pommes Frites street shop opened just last year, serving European-style twice-fried french fries along with 30 dipping sauces. In 1997, sales hit approximately $500,000--thanks to customers who collectively devoured as much as 3 tons of potatoes each week. A second location is set to open in Manhattan by year-end, and Levinson has decided to franchise the concept.

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