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Monday Morning Moms

When moms meet franchising.

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This story appears in the August 1998 issue of Entrepreneur. Subscribe »

Suzanne Schmidt founded a unique service that fulfills both the needs of mothers who want to run a homebased business and working moms seeking quality child care. Schmidt's child-care franchise, Monday Morning America Inc., launched in 1989, appears to spell satisfaction for everyone.

Monday Morning Moms franchises bring reassurance and simplification to what is sometimes a frantic search by parents seeking a nurturing, safe environment for their children. Providing background, health and home safety checks of its potential franchisees, the Bridgewater, New Jersey-based company's guidelines give new meaning to the phrase "choosy moms": After screening, fewer than 5 percent of homebased moms are even considered.

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