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Net Alert

Protect yourself against Internet opportunity scams.

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This story appears in the August 1998 issue of Entrepreneur. Subscribe »

You've been warned repeatedly to check out business and franchise opportunities, especially if they promise easy money. But while some scams are easy to spot, many con artists have gotten quite good at luring investors--especially over the Internet. So how can you tell if an offer is too good to be true?

The Federal Trade Commission (FTC) recently released a Consumer Alert notice, "Net-Based Business Opportunities: Beware of Flop-portunities," which includes the following tips for researching business and franchise opportunities offered on the Internet:

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