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Here Come The Profits

Making wedding dreams come true is a piece of cake for bridal consultants.

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This story appears in the September 1998 issue of Business Start-Ups magazine.

Smart entrepreneurs are walking down the aisle to big profits. Every year, more than 2 million happy couples tie the knot, each spending thousands of dollars on facilities, catering, photography, music, flowers, invitations, apparel and accessories, limousines and much more. One of the newest expenses to be added to the budget is a professional wedding consultant. Also called bridal consultants, wedding coordinators, wedding planners or wedding directors, wedding consultants offer a range of services--from basic by-the-hour advice and vendor referrals to full-blown planning of entire weddings.

Long-term changes in family life are spurring huge growth in the wedding consultant industry. Traditionally, the bride's mother was responsible for planning her daughter's wedding, but these days, both the bride and her mother often have demanding careers that leave little time for the extensive preparations even a simple wedding requires. These busy brides and their families are turning to consultants for help.

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