Broadcast News
Getting your product on TV shopping channels is easier than you think.
Inventors with just one product--which is most inventors--have a hard time breaking into major distribution channels. Retailers and distributors incur costs for each of their suppliers and can lower those costs by dealing only with manufacturers who have 15 to 20 items for sale. Also, most inventors can't afford to wait the 12 to 18 months it usually takes to see profits from retail distribution. One option for inventors looking to jump-start their sales is to sell to TV shopping channels such as QVC and the Home Shopping Network.
There are many advantages to this route. You sell to the network, not consumers, and you receive payment 30 to 45 days after the air date. You can get orders with just prototypes, and you don't have to invest in trade shows, literature or sales training. Moreover, the momentum you get from the shopping channel can help you get catalog orders and even establish a retail sales network.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
