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Sold As Ice

Profit from: shaved ice, jewelry, medical claims processing.

This story appears in the September 1998 issue of Business Start-Ups magazine.

Sno Shack's shaved ice is smarter than the average snow cone. With 80 flavors, ranging from Tiger's Blood to Mai Tai, the company's ice treats sell at beaches, swap meets, concerts--almost anywhere people gather.

Sno Shack first appeared on the concession-stand scene in 1978 after founder and president Cheryl Lewis saw a shaved ice business operating in an abandoned train ticket office. Convinced there was a market for a mobile shaved-ice stand, Lewis opened her first Sno Shack location. "We were so well- received that first summer, we were able to set up eight more [locations] by the following [season]," says Lewis. Sno Shack now has about 1,200 stands nationwide and distributors in seven countries.

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