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Reversal Of Fortune

How to fail your way to success.

This story appears in the September 1998 issue of Business Start-Ups magazine.

"Fail often to succeed sooner." Jennifer White's advice isn't just empty talk. White's first business failed, leaving her $65,000 in debt, but she bounced back to start three successful companies. Today, the owner of Cincinnati-based The JWC Group is a success coach, speaker and author with clients such as AT&T and Hewlett-Packard. In her new book, Work Less, Make More (Kendall/Hunt Publishing, $25, 800-853-6218), White shares proven tips for using failure to succeed.

Business Start-Ups: How did you feel when your business failed?

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