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Speak Easy

Scared stiff by public speaking? Try our tips for presenting like a pro.

This story appears in the September 1998 issue of Business Start-Ups magazine.

The one thing that leaves most people white-knuckled is the idea of speaking in public. In fact, more people say they're afraid of public speaking than say they're afraid of death! But ask top entrepreneurs what has helped propel them and their businesses to the forefront, and they'll tell you their ability to motivate groups of people has been instrumental in their success.

As an entrepreneur, you'll have many opportunities to build your business by addressing groups, whether in sales presentations, seminars or talks before members of your community. A successful presentation depends on three factors: content, structure and style. Once you learn to create solid presentations, you may actually look forward to speaking in public.

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