Subscribe to Entrepreneur for $5

Style And Substance

Success is in the bag.

This story appears in the September 1998 issue of Entrepreneur. Subscribe »

Launching a handbag venture can be hard to handle, but it's probably easier today than it's ever been before. Just look at the statistics: Industry estimates indicate that the growth of handbag sales nationwide now exceeds 7 percent a year--a rate higher than any other category in the accessories business.

And if you ask entrepreneurs--both fledgling and established--they'll tell you the same. Giants like Coach, Liz Claiborne and Ralph Lauren can't possibly meet every market demand, leaving the door wide open for self-starters.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.