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Style And Substance

Success is in the bag.

By
This story appears in the September 1998 issue of Entrepreneur. Subscribe »

Launching a handbag venture can be hard to handle, but it's probably easier today than it's ever been before. Just look at the statistics: Industry estimates indicate that the growth of handbag sales nationwide now exceeds 7 percent a year--a rate higher than any other category in the accessories business.

And if you ask entrepreneurs--both fledgling and established--they'll tell you the same. Giants like Coach, Liz Claiborne and Ralph Lauren can't possibly meet every market demand, leaving the door wide open for self-starters.

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