Style And Substance
Success is in the bag.
Launching a handbag venture can be hard to handle, but it's probably easier today than it's ever been before. Just look at the statistics: Industry estimates indicate that the growth of handbag sales nationwide now exceeds 7 percent a year--a rate higher than any other category in the accessories business.
And if you ask entrepreneurs--both fledgling and established--they'll tell you the same. Giants like Coach, Liz Claiborne and Ralph Lauren can't possibly meet every market demand, leaving the door wide open for self-starters.