Currency Events
Is your business ready for the euro?
Everybody's heard that on January 1, 1999, the European Union (EU) will adopt the euro as its currency system. But what U.S. exporters might not realize is that it means doing business in European countries will get a lot more complicated.
"Companies have to prepare now for a far more competitive marketplace in Europe," says Thomas P. Mottley, an international trade specialist with the U.S. Department of Commerce. "It's going to take some adjustment, but it can be done."
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