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Currency Events

Is your business ready for the euro?

This story appears in the September 1998 issue of Entrepreneur. Subscribe »

Everybody's heard that on January 1, 1999, the European Union (EU) will adopt the euro as its currency system. But what U.S. exporters might not realize is that it means doing business in European countries will get a lot more complicated.

"Companies have to prepare now for a far more competitive marketplace in ," says Thomas P. Mottley, an specialist with the U.S. Department of Commerce. "It's going to take some adjustment, but it can be done."

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