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Child's Play

Kids are shaping up.

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This story appears in the September 1998 issue of Entrepreneur. Subscribe »

The young and the restless no longer are--restless, that is. Now that kids spend ever-increasing periods of time working on computers--to say nothing of the hours spent glazed over in front of the television--it's becoming clear that couch-potatoitis isn't an adults-only affliction. Alas, many of today's kids are sedentary enough to sprout roots.

"When I was younger, we'd play outside," observes Latrice Lee, 41, founder of Chicago-based Pre-Fit Inc., a 48-unit franchise that takes children's fitness programs to day-care centers. "Now, if a child isn't involved in some kind of team activity, they're not getting any exercise at all. In most states, [physical education] isn't even a requirement."

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