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The Senate cracks down on spam.

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This story appears in the September 1998 issue of Entrepreneur. Subscribe »

The Senate's approval of the so-called "Anti-Spam Bill" (S.1618) in May was a warning for marketers who stuff the nation's e-mail boxes with electronic junk mail. The bill, which threatens fines of up to $15,000 for those who send unsolicited e-mail messages without a return address or refuse requests to remove a recipient from an e-mailing list, comes in the wake of a number of spam attacks that deluged ISPs with such massive amounts of untraceable spam that the ISPs' servers crashed.

Luckily, there's a less intrusive form of e-mail marketing available. NetCreations Inc., a New York City Internet marketing firm, offers an "opt-in" e-mail service called PostMaster Direct Response. Users request information by selecting from a list of topics and filling out registration forms at NetCreations' 60 partner Web sites, which include CMPnet (http://www.cmpnet.com), REGARDS.COM (http://www.regards.com) and The CD-ROM Shopper's Guide (http://www.thecdromguide.com).

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