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Rock On

Make money with: fake falls, direct marketing, business advice.

This story appears in the October 1998 issue of Business Start-Ups magazine.

Fake fur was all the rage last year, but could fake rock be the foundation of a successful franchise this year? According to Tucson, Arizona-based Castart by NatureScapes Inc., your profits as a manufactured rock and water feature franchisee could be just a stone's throw away.

Castart's rock and water features are designed to transform humdrum backyards and office parks into calming oases. The company suggests marketing the scenes through pool and spa stores, model homes, garden shops and the like.

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