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Green Acres

Seeing green, shoe-ins, furniture with a flair.

This story appears in the October 1998 issue of Business Start-Ups magazine.

With golf, as with any sport, practice makes perfect. But if you don't practice, you won't ever be perfect--or even pretty good, for that matter. As an executive for The Coca-Cola Company, Mike Connor spent many hours on the links improving his handicap while making business deals. All the while, he kept hearing the same complaint from his golfing buddies: "If I had time to practice, I'd be a better golfer."

After seeing an advertisement in a golf magazine for backyard putting greens, Connor realized that, given the rapidly growing numbers of amateur golfers, his pals probably weren't the only ones who would pay for the opportunity to practice the game in their backyards.

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