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Keep It Simple

Web site design 101, product knowledge, get 'booked.

This story appears in the October 1998 issue of Business Start-Ups magazine.

When you imagine creating a Web site for your company, do visions of revolving logos, musical scores and video clips dance in your head? If so, you may need to rethink your dream. Your customers' computer capabilities are the most important things to keep in mind when designing your Web site, cautions Tera Lee Gemmil-Mugrage, co-owner of The Internet AdVenture Company, a Web site design firm in Whittier, California.

"You must know the modem speed and browser customers use," she says. If they don't have the latest hardware and software, a Web site with too many bells and whistles can take too long to download, may lock up their computers or may not appear on their screens at all.

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