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Just Say Yo

Yo for it, top this, unstoppable you.

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This story appears in the October 1998 issue of Business Start-Ups magazine.

In a blast from the past rivaling the popularity of video games, classic toys are rolling into the marketplace at warp speed. Leading the pack is the yo-yo: the wheel-on-a-string rumored to have existed since 500 BC.

TV commercials on kid-geared channels like Nickelodeon have boosted industry sales, but demonstrations and competitions are credited with sustaining yo-yo fever nationwide. Middlefield, Ohio-based Duncan Yo-Yos ships thousands of yo-yos weekly, and sales have quadrupled in the past two years, says Mike Burke of Duncan Yo-Yos. The company's latest marketing tool: lesson plans for middle schools, where yo-yos help teach principles of science.

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