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Chain Reactions

As chain stores move onto Main Street America, entrepreneurs are bracing for the fight of their lives. Will David or Goliath emerge victorious?

This story appears in the October 1998 issue of Entrepreneur. Subscribe »

In 1992, business owners along Belmont Shore's main street shopping district were excited. While a recession was still gripping the rest of Long Beach, as well as most of Southern California, the retailers saw what they believed was a major sign of progress.

The Gap had moved to Second Street.

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