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Chain Reactions

As chain stores move onto Main Street America, entrepreneurs are bracing for the fight of their lives. Will David or Goliath emerge victorious?

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This story appears in the October 1998 issue of Entrepreneur. Subscribe »

In 1992, business owners along Belmont Shore's main street shopping district were excited. While a recession was still gripping the rest of Long Beach, as well as most of Southern California, the retailers saw what they believed was a major sign of progress.

The Gap had moved to Second Street.

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