It Takes A Village
Building community on the Web.
Women comprise a growing percentage of Internet users, and if 46-year-old Candice Carpenter and her partners have their way, every woman who goes online will know about http://www.iVillage.com
This 3-year-old "network of online communities" started with a $1 million investment and a distribution agreement with America Online that gave the Web site enviable positioning. "That distribution deal meant we would have traffic from day one," says co-founder and CEO Carpenter, who cites consulting work she did for AOL as one reason her New York City-based firm obtained the Internet giant's backing.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
The Paradox of Celebrity Tequila
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.