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It Takes A Village

Building community on the Web.

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This story appears in the October 1998 issue of Entrepreneur. Subscribe »

Women comprise a growing percentage of Internet users, and if 46-year-old Candice Carpenter and her partners have their way, every woman who goes online will know about http://www.iVillage.com

This 3-year-old "network of online communities" started with a $1 million investment and a distribution agreement with America Online that gave the Web site enviable positioning. "That distribution deal meant we would have traffic from day one," says co-founder and CEO Carpenter, who cites consulting work she did for AOL as one reason her New York City-based firm obtained the Internet giant's backing.

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