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Flying in Style

Business-class-only airlines are trying to win your loyalty.

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This story appears in the September 2006 issue of Entrepreneur. Subscribe »

Jetblue and Southwest Airlines have popularized the idea of all-coach flights. Now several carriers are offering upscale versions of one-class service: business-class-only flights. Some of them even offer fares significantly below their traditional competitors.

Maxjet Airways offers all-business-class flights between New York City and London-Stansted and between Washington-Dulles and Stansted. Maxjet uses Boeing 767s configured with 102 seats instead of the usual 220, allotting 5 feet of leg-room per passenger. The round-trip fare between New York City and London starts at $1,500, and the company has a frequent-flier program in the works.

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