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Joining Forces With Japan

Japan's economy is picking up. Should your company explore the possibilities?

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This story appears in the September 2006 issue of Entrepreneur. Subscribe »

When Yeogirl Yun went to Asia to scout for business opportunities earlier this year, he settled on an emerging market: Japan.

Yun's Mountain View, California, search-engine company, Become.com, which has more than 40 employees, entered a joint venture with Japanese firm Transcosmos Corp. in May 2005 and launched Become Japan in April 2006. It's Become's first entry into a foreign market, and there's potential: Thirty percent of all Japanese direct marketing sales happen online, according to the Japan Direct Marketing Association. "It was natural for us to move into the Japanese market," says Yun, 36. "Japan is a very lucrative market."

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