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Living Dolls

Are sales standing still? Get your merchandise moving.

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This story appears in the September 2006 issue of Entrepreneur. Subscribe »

If the mannequins in Patti Siciliano's Red Bank, New Jersey, variety store, Funk & Standard, look a bit too real--well, that's because they are. Merchants in the city's retail district sometimes use so-called "live mannequins" to attract customers, especially during the holiday season.

Siciliano, 34, says the models-turned-mannequins delight shoppers. "Any element that's going to put a smile on a person's face is going to influence them to come in and make purchases," she says. "If it's fun and it looks right, it's going to mean higher volume."

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