Forget about a better mousetrap: Find a whole new way to catch the mouse.
While conducting research on General Motors, Daeyong Lee saw automotive engineers using plastic rulers to measure stretching in metal fenders and asked how well the primitive-looking technique worked. "They said the accuracy was poor but that there was no alternative," Lee recalls. "I said there must be a better way to do it."
Lee began to search for a completely new tool to perform the measurements and eventually devised a way to use a video camera to automatically gauge the stretch in the fenders. That innovation formed the basis for the Troy, New York, company called CamSys that Lee founded in 1989. He now employs 10 people who sell the measuring system to car makers and steel companies around the world.
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