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Meet the Press

When reporters come knocking, don't get scared--get prepared.

This story appears in the October 1998 issue of Entrepreneur. Subscribe »

When your business gets a call from the media, do you cower in the corner of your office? Well, you might not want to admit to that, but certainly, we've all become a bit gun-shy over the past few years when it comes to the media. After all, it seems no topic is off-limits these days.

That's really too bad, because the media can offer huge opportunities for your business-if handled properly, that is.

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