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Shelf Life

Want to get your product on grocers' shelves? Don't go it alone.

This story appears in the October 1998 issue of Entrepreneur. Subscribe »

The next time you go shopping at your local grocery store, take note of the vast number of products lining the shelves. How did they get there--and how can you get your product there, too?

Today, securing shelf space isn't easy--especially if you own a small company with only one product. The truth is, it's costly, time-consuming and complicated. It takes a savvy entrepreneur to find the right representation and distribution channels for each market.

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