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Fighting their way to success is business as usual for two tough cookies.

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This story appears in the October 1998 issue of Entrepreneur. Subscribe »

Neither inexperience nor arson nor a string of not-so-strategic alliances could close the doors of Blooming Cookies Catalog Co., the Atlanta-based gourmet gift service that today boasts nationwide distributorship and a blossoming Internet partnership with photo giant Kodak.

Its customer service motto--"Yes is the answer. What is the question?"--hints at the dauntless drive that has fueled Blooming Cookies to annual sales of nearly $3 million. "We liken ourselves to that little windup toy that keeps hitting the wall until it finds a way around it," says founder Ann King of her and partner Ashley Ghegan's work ethic. "That's who we are."

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