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Diary of a Startup

Despite a few obstacles, our young entrepreneur is fit for launch.

This story appears in the September 2006 issue of Entrepreneur. Subscribe »

It's been a whirlwind few months for Karen Jashinsky as she nears the opening of O2 Max Fitness, her gym and hangout for teenagers. This 29-year-old entrepreneur just completed her MBA and is now able to devote her full attention to launching her business. However, finding startup capital and securing the right location continue to be her biggest challenges.

Initially planning to finance most of the costs with an SBA loan, Jashinsky has changed her strategy. "Because of the long-term vision to expand on a national basis and the investor interest in this opportunity to target the untapped teen fitness market, we wanted to make sure we were working with the right investors and the right financial infrastructure for long-term growth," she says. At press time, Jashinsky was finalizing various VC, angel and real estate investment deals.

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