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Sweetening The Pot

This idea takes the (ice cream) cake.

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This story appears in the October 1998 issue of Entrepreneur. Subscribe »

Ice cream giant Carvel Corp. plans to open 40 to 50 new franchise units by year-end in an attempt to make the company's products more accessible through sales at supermarkets and kiosks by allowing franchisees to become distributors.

"We now have a program that allows a franchisee to operate a production facility or master unit and supply other locations within the same area," says Greg Demadis, vice president of retail operations for Farmington, Connecticut-based Carvel. "This allows franchisees to expand into different facilities."

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