Sweetening The Pot
This idea takes the (ice cream) cake.
Ice cream giant Carvel Corp. plans to open 40 to 50 new franchise units by year-end in an attempt to make the company's products more accessible through sales at supermarkets and kiosks by allowing franchisees to become distributors.
"We now have a program that allows a franchisee to operate a production facility or master unit and supply other locations within the same area," says Greg Demadis, vice president of retail operations for Farmington, Connecticut-based Carvel. "This allows franchisees to expand into different facilities."
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