The Perfect Pitch
Ever wonder how to grab a journalist's attention?
He doesn't advertise his business. He turns away nearly every Fortune 500 company that comes calling. He works with clients only if they agree to work on his terms. In many ways, Roger Abramson flaunts conventional wisdom--which is precisely why he caught our attention.
OK, I'll admit it: As a magazine writer, I'm on the receiving end of more pitches than the Seattle Mariners' Ken Griffey Jr. Public relations professionals really do have a hard time grabbing my deadline-stressed attention. How did Abramson's PR folks pull off the feat? Ironically, their primary selling point was this 31-year-old office furniture distributor's anti-sales approach.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk

Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.