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Triple Threat

Tackling franchising in the sports tournament field.

This story appears in the October 1998 issue of Entrepreneur. Subscribe »

Dave King, president and CEO of Fort Collins, Colorado's Triple Crown Sports Inc., admits his company had selfish beginnings. From 1982 to 1987, Dave and his wife, Annette, both 42, ran a series of softball tournaments in Colorado. Working full time for an insurance company at the time, Dave had no long-term vision for the series.

But in 1987, Dave quit his job in favor of making sports a full-time business. Ten years later, the Kings decided to franchise their amateur sports marketing and production business.

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