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Fire Up!

Keep your start-up enthusiasm burning with these secrets from the motivational superstars.

This story appears in the November 1998 issue of Business Start-Ups magazine.

You start your own business so you can call the shots, set your own hours and earn unlimited income. The initial excitement of working for yourself gives you an adrenaline rush. You're motivated to make phone calls, attend networking events and generate publicity--whatever it takes to get your business off the ground.

A few months later, however, reality hits. The road to small-business success is rougher than you expected. You have to wear all the hats in your company, deal with rejection and discouragement, and cope with living on an erratic cash flow. As a result, your enthusiasm wanes. Instead of being motivated to take on the challenges of the day, you feel tired, irritable, and ready to give up and look for a "real job."

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