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What's The Big Idea?

Start-up ideas are all around...once you know where to look.

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This story appears in the November 1998 issue of Business Start-Ups magazine.

Estimates vary, but generally, more than 1 million businesses are started every year in the United States. Yet for every American who actually starts a business, there are likely millions more who begin each year by saying "OK, this is the year I'm going to start a business," and then nothing happens.

Everybody has his or her own roadblock, something that keeps them from taking that first crucial step. Some people are afraid to start; they may fear the unknown or failure or even success. Others are just overwhelmed by the belief that they have to start from scratch. They think they have to start with an empty slate and figure out "OK, what product can I invent? What service can I start? What can I do that no one has ever done before?" In other words, they think they have to reinvent the wheel.

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