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Perfect Pairs

Could you start a business with your spouse? How three couples make it work.

This story appears in the November 1998 issue of Business Start-Ups magazine.

Every morning, millions of couples get up together, have their morning coffee together??? and go to work together. Could you and your spouse do it, too, or would you drive each other nuts?

While entrepreneurial couples' motives are as individual as their relationships, one thing all successful couples need is a firm foundation. Not every couple can work together, cautions Azriela Jaffe, a Lancaster, Pennsylvania, business coach, speaker and author of Honey, I Want to Start My Own Business: a Planning Guide for Couples (HarperBusiness, $13, 800-236-7323). "A lot of people can't imagine working with their spouse all day long and still being in love at the end of the day," says Jaffe. "You have to love spending time together. Some couples thrive on being in each other's company."

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